He spent most of the flight thinking about the dunks in his repertoire. He was too in awe of where he was about to go and too nervous to fully be in the moment on the plane. Watch on ESPN+ĭuring the flight from Boston to Charlotte, Joanne Borzakian Ouellette, who was Reebok's director of global marketing for the NBA at the time, went through a list of things that Brown could potentially do to help raise awareness for the shoe. SneakerCenter explores sneaker culture across sports and entertainment, as told by the athletes, artists, enthusiasts and brands who power the movement. "And the fans got excited about it and the players." SneakerCenter "I could see in the corner of my eye that they're like, 'Oh, what? Oh, look what he's doing, like this is crazy, this is different,'" Brown said. The more he pumped, the louder the fans got, the more the players sitting courtside cheered. The Pump had been on the market for nearly 15 months.īrown wanted to make sure he was close enough to the judges - Julius Erving, George Gervin, Bobby Jones, Maurice Lucas and Dan Roundfield - so they could see what he was doing while still being in view of the fans.Īs soon as Brown put the ball on the court, he bent down and started pumping the shoes. On his feet were a special pair of hometown shoes: black Reebok Omni Zone Pumps with an orange ball covering the pump atop the tongue. 9, 1991, and the Celtics rookie guard was standing near midcourt at Charlotte Coliseum, preparing for his first dunk of the NBA Slam Dunk Contest. BOSTON - Dee Brown took four dribbles and put the basketball down by his feet.
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